27-Sep-03 4:00 PM CST

Author on How to Grow Your Business Whether Its Big Or Small

Co-host Brad Forsythe interviews Harry Beckwith, author of The Invisible Touch: The Four Keys to Modern Marketing. Harry Beckwith has worked with 21 Fortune 200 companies around the world as a marketing advisor, teacher and trainer.His firm, Beckwith Partners, leads major marketing initiatives for companies including Wells Fargo, Merck, General Motors and Fidelity Investments, with a particular emphasis on branding, communications and client service. His unusual range of clients also includes the Ladies Professional Golf Association, Federated Investors, IBM, St. Paul Public Schools, and the world’s foremost authority on terrorism--work for which he has received the American Marketing Association’s highest award. His first book, Selling the Invisible, recently was named one of the top ten business and management books of all time; it remains a worldwide best-seller in its seventh year. What Clients Love (Warner Books: 2003) has enjoyed even greater critical acclaim: unanimous five-star reviews from its 21 reviewers to date.

Click a star to rate!

Rating: 0.00 / 5.00 - Not yet rated.
0 ratings